The scale of the country is different from European countries in terms of surface area, population, competition, and above all: culture. Language, writing, manners, mindset… a whole new world.

Let us make it simple: you can consider every province of China as a European country by itself.

Would you try to conquer the whole of Europe at once, or move step by step?

Your budget to get China to know your company is likely to be higher than what you spend in Europe.

To have a clear status of the potential market and define a proper strategy, better to take time to gather data and analysis.

The health care system and commercialization work differently, between regulations and good practices.