The half of the treatment nobody operates.
Pharma knows how to manufacture, register and sell the medicine. Movement, nutrition and behaviour are the other half — required by regulators in Europe and in China, and industrialised by no one.
Position
A sport-and-health agency.
We build the public-health programmes that pharma can legitimately carry, in Europe and China: designed, medically supervised, and auditable from the first day rather than reconstructed at the first inspection.
In Europe, sanctions have followed campaigns that put the medicine forward without giving sufficient prominence to diet and exercise. In China, the official weight-management clinic protocol places dietary, physical, mental and behavioural intervention ahead of prescription. Both regulators ask for the same thing, and neither market has an operator for it.
JUMO Partners advises. Finitima builds and runs the programme.
Three engagements
The permissible perimeter
What your company may legally say, do and fund on physical activity, in China and in Europe — and the approval procedure that goes with it.
Programme design
A medically supervised physical-activity and nutrition programme built into the patient pathway, with its governance and its evidence plan.
Proof of impact
Measurement, reporting and the audit trail that a medical and regulatory function can defend.
Contact
You have an authorisation problem, not a creativity problem.
We build the part of the programme your legal and medical functions can approve — and without which the rest does not pass.
Finitima is a sport-and-health agency endorsed by JUMO Partners.