Executive Partner · Co-founder
Eric Bouteiller
A pharmaceutical executive in China and Asia, with three decades of business, industry-association and academic work across the region — and one of the few French executives who reads, writes and negotiates fluently in Chinese.
Eric has close to twenty years of operational experience in the pharmaceutical industry in China and Asia.
His second register is institutional. Three decades of work with industry associations and academic institutions across China and Asia mean that when a client needs a door opened at a society, a regulator or a university hospital, the introduction is usually one call rather than one campaign.
He holds a PhD in organisational sociology, which shows in how he frames engagements: what a market will accept is a question of product, but even more a question of who has an interest in the answer.
What Eric leads
Leads pharmaceutical strategy, market access, regulatory strategy and institutional relations.
Beyond the firm
- Long-standing contributor on China pharmaceutical policy and market access to sector publications
- Adjunct professor at CEIBS (China Europe International Business School), researching and teaching
PhD in organisational sociology.
Talk to Eric
Thirty minutes, with a partner — not a salesperson.
Tell us the market, the product and the decision you are facing. If we are not the right firm for it, we will say so.
The other partners
Benoît Raoult
Leads market entry engagements and the firm’s digital and organisational work.
Partner · Organisational developmentYong Yan
Leads the organisation and operating model practice.
Partner · Consumer HealthDelphine Yan
Leads the consumer health practice, distributor search and the China market mandates.